What Does an SEO Consultant Do?

An SEO consultant is someone that you can hire on an hourly rate for help and advice with your website’s overall organic search engine performance. This may include technical diagnosis, some advice on what to do next, or whatever you need help with really.

Maybe you need a fresh pair of eyes on your website and ongoing strategy. Do you need someone to help your internal website team with SEO best practices? Or maybe you need someone to help you with a new website specification. Good SEO consultants can help you in any way that you may require.

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SEO Consulting Services

I’ll work with you in any area that you need help, however, the most common consultancy services are:

Technical SEO Consultancy

SEO is a complex set of tasks both on and off your website. Even small websites can be complex, and I can help with any technical issues that your website may have. Are you struggling with getting pages indexed and ranked? This is where I can step in, with a full technical audit. I can provide an action list to help you build a strong foundation for existing and future content and links, which can really drive your rankings forward.

SEO Strategy Implementation and Management

If you don’t currently have a strategy in place, then you’ll need an experienced SEO expert to implement one to drive your rankings forward within budget.

This starts with a discovery call to discuss goals, set expectations and to discuss potential ways forward. The next step is research and often a full audit  to piece together an effective SEO strategy.

From there, I can hand over a clear action plan to you and your team to implement. If needed, I can oversee the strategy with regular check-ins. Just get in touch when you need me, or we can set regular check-in points.

SEO Content Consultancy

Whether your blog needs a refresh, or you feel that your content could be performing better, I can help. Pages or blog posts on your website should be targeted towards traffic-driving keywords and topics. The way your content is written, content length, keyword and phrase mentions, formatting and more should all be considered when optimising content.

Luckily there’s SEO software for that purpose. It can analyse your content, structure and the usage of certain keywords and compare it to the current top 10 in Google to produce suggestions for improvement.

If you’re looking for new content ideas or a full content plan moving forward, I can also provide this. I can work with you to produce a list of traffic-driving targets, semantically relevant articles and topical authority building blog posts.

SEO Consulting for Ecommerce Websites

Ecommerce SEO is a little bit different from regular SEO as you must have a strategy in place to target users at different stages of the buying funnel. There are also certain authority factors and conversion rate optimisations to make in order to rank your store well. I will happily provide SEO consultancy for Shopify, WooCommerce and Magento websites, so please get in touch today.

Other Ways an SEO Consultant Can Help

Website RFP & Specification Assistance

If you’re writing a Request For Proposal (RFP) document or a specification document for a new website, and you need some input on the SEO and structure side of things, please give me a call. I’ve seen many RFP documents during my time working in an agency, and it’s important that you get all of your requirements itemised before sending them to agencies to quote. We can jump on a quick call to discuss this, or I can edit your document as required.

SEO Second Opinion

If you have someone already working on your SEO and you need an extra pair of eyes to see if your strategy makes sense, please get in touch. I’ll happily work as an extension alongside your team to provide actionable feedback in any way you need it.

Work the way you want

The Benefits of Hiring an SEO Consultant

I’ve worked in SEO for many years, and have already helped businesses big and small improve their organic search engine traffic, conversion rates and sales. I have a thorough understanding of how both search engines and users view websites. Need more reasons to get in touch?

  • You’ll be directly in touch with me
  • I can work on what you need me to work on
  • I’m happy to advise on non-SEO issues such as email marketing, design tweak choices, PPC and more
  • You get a fully bespoke service
  • Consultancy is billed hourly, with no long contracts
Kevin Purchase - SEO Shrewsbury
Get answers to your burning SEO questions

Frequently Asked Questions

Ah, the classic “it depends”. Consultancy is an hourly rate, and it all depends on what you need help with. If you just need some initial help, problem diagnosis or pointing in the right direction, it’s likely only to be a few hundred pounds. But let’s have a chat and see what you need. SEO consultancy often leads onto monthly campaigns, technical fixes or other more specific services.
Every website is different, and it largely depends on your website’s technical debt, niche and competition. SEO consulting services are largely problem diagnosis, strategy and advice – all of which are billed at an hourly rate, so you can work with me for as little or as long as you’d like.

However, if you’d actually like me to run an SEO campaign for you, it’s best to look at the Full Service Monthly SEO page, where the minimum commitment I recommend is always 6 months.
Yes, I offer all of my SEO services across the UK, all managed from my base in Shrewsbury, Shropshire. Unfortunately, I can’t offer services outside of the UK.
There are many factors why a previous consultant may not have been able to rank your site. This may have been a consultant or agency that simply doesn’t have the deep technical knowledge, the tools at their disposal, or maybe your budget wasn’t high enough.

There are a number of factors why your website can’t rank, has dropped or has plateaued. Maybe you’ve received some previous link spam, you’ve got a serious technical issue with your site, or maybe your content simply isn’t good enough.

You hire an SEO consultant to diagnose these problems and give you advice. I have the tools at my disposal to analyse the 3 core pillars of SEO: technical, content and links. I will be able to give you a full report and guidance moving forward, and am very confident that I can help your website attract more traffic from the search engines.