SEO Audit Services

What is an SEO audit service?

An SEO audit service will help identify SEO issues that may be holding your website back from ranking well in the search engines. A good audit will look at your tracking, on site issues, topical authority (E-E-A-T) and potential off-site issues.

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All audits are fully bespoke and contain the following elements:

Tracking, Diagnostic Services & Submission

  • Google services setup, product linking and goal conversions tracking
  • Google Search Console and Bing Webmaster Tools setup and submission (which includes Yahoo and Duck Duck Go)

Website Tagging

  • Schema.org tagging
  • General page markup
  • Title tags and meta descriptions
  • Sequential heading tagging
  • Image file size and alt text

Keywords

  • Keyword research
  • Existing rankings
  • Competitor research
  • Content gap

Topical Authority

  • Duplicate and thin content issues
  • Cannibalisation issues
  • E-E-A-T factors
  • Required and expected pages
  • Contact information formatting
  • External factors
  • Local SEO factors (if required)

On-Site and Technical SEO

  • Loading speed and Google web vitals
  • Website crawl errors
  • Google Search Console crawl errors
  • General indexability
  • Website structure
  • URL hygiene
  • XML sitemap reflective of website structure
  • Canonicals and pagination
  • Canonical domain check
  • Hreflang and region targeting for multilingual websites
  • Platform-specific checks

Off-site SEO

  • Disavow file check
  • Backlink analysis (if required)
Audits are backed up by the

Leading SEO Tools

Get actionable advice on technical SEO

How is the SEO Audit Delievered?

While the lists above are a high level and general breakdown of the points included in the SEO audit, all results are delivered in a shared spreadsheet.

This enables me to create an actionable list of technical SEO improvements you can make to your website, and I will prioritise these issues for you. I will also provide a follow up call or meeting to discuss the issues.

You will be able to make these changes yourself, distribute them to your team, or I can quote for the fixes line by line.

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Kevin Purchase - SEO Shrewsbury

Why Choose Kevin Purchase for SEO?

I’ve worked in SEO for many years, and have already helped businesses big and small improve their organic search engine traffic, conversion rates and sales. I have a thorough understanding of how both search engines and users view websites. You can read more about my experience on my About page, but also what sets my technical SEO audit services apart are:

  • You’ll be directly in touch with me
  • You’ll get a bespoke strategy and service
  • I’m happy to advise on non-SEO issues such as email marketing, design tweak choices, PPC and more
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Get answers to your burning SEO audit questions

Frequently Asked Questions

Probably not. Usually when an agency offers a free SEO audit, it’s a way to capture your information to market to you, and they will provide a very basic top line audit. Any websites claiming to offer free audits almost always give you a basic top line audit.

An SEO audit should use many tools, report on many different issues, and most importantly, provide some human sense behind what the tools say. This isn’t quick and is often supported by premium SEO tools - therefore a quality SEO audit will definitely cost you some money.
This depends on the size of your website and a few other factors. Larger websites simply take a longer time to audit, and therefore this will be reflected in the cost. Please get in touch for a quote, because every website is different.
This depends on the size of your website and my availability. An audit on small-medium sized websites usually takes me a week to deliver, larger websites can take longer.
Technical SEO audits look at the technical factors of your website which are considered the essential foundations of ranking well in the search engines. To be clear, an audit will deliver you an action list of what to fix and improve.

If you need help with implementing the recommendations, this can be quoted.
Generally, I work with Shopify, WordPress and Drupal. I can also provide audits for Magento and SquareSpace sites, although you may need to work with a platform specialist in order to implement some of the changes.
I like to work with businesses that are committed to SEO and are responsive, this will just help get better results. Let's talk to see if we're a good fit.

I won't work in certain niches, such as gambling, just because there are better people out there that can help you and a deep knowledge of the niche is required. But most niches, I'm good with.

The first step is getting in touch for a chat about your business and goals, so let's talk - it's very likely I can help you.
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